
The makeover reality show (reality makeover show?) Plain Jane is something that flew under my radar a little bit when I first caught the opening episode earlier this year. There were several things about it that bugged me, but I wasn't able to fully articulate them until now, when I managed to sit through two or three episodes of the second season (who keeps renewing all the shit shows anyway?).
To put things in context ; each week, British fashion expert and self-professed "fairy godmother"Louise Roe takes one average-looking, socially awkward young woman in her early twenties, and gives her a head-to-toe, inside-to-outside makeover. At the end of the show, the no-longer-so-Plain Jane is put into heels and a tight dress, and sent tottering down a dramatic staircase to confess her love to the guy she's been secretly pining over for years.
1. Being a "plain" girl is bad.
First of all, here's just one example of what this show considers to be an unattractive woman.
Right.These girls, to me, look and are perfectly fine. Sure, they could all use some polish here and there, but the show takes it several steps further. The girls are made out to be walking fashion disasters, completely socially inept, and general failures at being women at all. It's patronising and insulting, and for a show meant to be empowering and feel-good, it does exactly what everything else in mainstream media already does for women ; it emphasizes a certain beauty ideal and constantly reminds you of how inadequate you are until and unless you change the way you look so drastically that cute boys will finally want to actually speak to you, let alone have voluntary sexy timez with you.
Second of all, it's really striking to note how there really isn't a male equivalent for the term Plain Jane. It seems to be in a category of derogatory words apparently created exclusively for women (slut, spinster,
2. Being a true woman means you need to like makeup, cute shoes, and doing your hair.
No plaid shirts, sweats, ponytails or comfortable shoes for you, young lady. Nope. Because what will people (read : your super cute crush) think?? Not at all - you must be an expert at slathering three different kinds of foundation on your face, you must sashay down sidewalks like a goddess in strappy high heels, you must have impeccable hair. Do you enjoy playing football, eating pizza with your fingers, conducting scientific experiments, and reading lots of books? Well aren't you the tomboy. All that will have to change, or at least be tucked away long enough for your crush to not notice. Plain Jane is here to help you embrace your womanity and turn you into A REAL GIRL dammit.
3. Flirting is the most important life skill you will ever learn.
Or at least, that's what the people over at Plain Jane will have you know. There is a segment of the show devoted to teaching our Jane how to flirt properly ; how to be coy, how to giggle, how to keep the conversation "light and fun". She is usually set up at a restaurant or a park, with a string of fine young gentlemen she is meant to impress within a certain time limit. Which leads me very nicely into :
4. Electrocution is TOTALLY ACCEPTABLE in the noble mission of imparting the art of flirtation to sad, lonely, desperate plain women.
I'm not even kidding. The girls on this show are fitted with a device that will administer a mild electric shock (but still an electric shock) if they do anything wrong during their crash course in Flirting 101. The fairy godmother hostess Louise Roe ensconces herself nearby, out of sight, armed with a hidden camera and advice from an expert in body language or psychology, and presses the electrocution button at any sign of bad flirtation behaviour. These transgressions include everything from laughing too loudly (how unladylike), being "goofy" or "dorky" (oh god forbid) or asking the guy what he does for a living and whether he enjoys it (so unsexy).
5. It is completely appropriate to stalk your crush when Louise Roe makes you do it.
Here's the thing ; the crush in question is usually someone the girl already knows, and is pretty good friends with. So the unrequited loving is not a case of admiring the dude from a tortured, pining distance, while he goes on with his life without a clue that our Plain Jane even exists. He knows her, and clearly likes her enough to be her friend and hang out and stuff.
Which makes it that much creepier when Louise Roe insists that "I simply must have a look at this crush of yours!" and immediately employs all sorts of inappropriate fairy godmother ninja moves, like stalking him at the park from inside a large black SUV with tinted windows. Or skulking around shelves at the campus library, trying to get a glimpse of him through stacks of dusty books. The crush is oblivious, and carries on drinking his coffee or perusing his astrophysics textbook or tossing his Frisbee around (this is not a euphemism for...anything). And as our Plain Jane candidate gets ever more nervous and flustered, Louise Roe is all like "Why are you freaking out?" and I'm like BECAUSE YOU'RE MAKING HER ACT LIKE EVERY BAD GUY IN EVERY SPY MOVIE EVER. And also like Edward Cullen.
6. Going skydiving (once) will give you self-confidence.
Plain Jane isn't all about external beauty. Nope. Once per episode it tries really hard to pretend that it also cares about other things, like how our Jane might be afraid of taking risks, resists change, finds it difficult being spontaneous, or is afraid of snails. The prescribed cure is usually one round of some sort of extreme activity which involves jumping out of a plane in mid-air, or variations thereof. And voila! Self-esteem!
Okay.
The only good thing I can say about this stage of the makeover is that it's the closest the show ever comes to acknowledging the women's own personality or interests. The rest of the time, Plain Jane is just too busy glamming these girls up to really care.
7. Getting the guy at the end.
And therein lies my biggest problem with this show - the ultimate prize, the final goal, the greatest incentive to go through with the entire makeover process, is the promise of True Love at the end of it all. Louise Roe can yammer on all she wants about how it's not just about the guy; the fact is that the show is packaged that way. Every stage of the makeover is somehow designed with "What will Ty/Benny/Matt/etc. think?" in mind. It's real life packaged as a romantic comedy - awkward geeky girl in glasses, handsome and seemingly unattainable love interest, makeover montage with the help of an impossibly glamorous fashion fairy, all sorts of slapstick shenanigans courtesy of our heroine's inherent clumsiness/social awkwardness, culminating in a romantic fantasy of transforming into a beautiful, stylish, confident and desirable woman who will finally clinch the affections of the long-time crush.
The one redeeming quality of this show is most definitely the Plain Jane girls themselves. All of them seem sweet, genuine, goofy, funny, smart, and the kind of people I wouldn't mind hanging out with at all. None of them come across as fame-hungry young things jonesing for their 15 minutes in the spotlight. They seem to really want the help they've asked for, and there is not a whiff of pretentiousness to be found anywhere. And in a reality TV climate so full of rich, entitled, vapid, stupid people becoming famous for no reason at all, this is refreshing indeed.
Here's an entire episode of Plain Jane condensed down into three and a half minutes, so you can experience it for yourselves, and also witness Louise Roe's incredibly frightening, spindly, insect limbs of evil.











